BRUNKRISSLA

I worked together with Ina Tidbeck for this project. We wanted to renew the bedroom and bathroom offer at IKEA and make everyday life a bit more fun with colourful towels and bedding. At the same time as wanting to introduce colour and fun‚ we recognised the need for calm patterns. Many times patterns are very interesting when you first see them, but which ones can we cope with over a longer period of time? We concluded that it is all about repetition and harmony. With this colour-block pattern we worked with extreme accuracy to match perfect shades to create the harmony that we were looking for. None of the colours were allowed to pop out too much. The result has been sold for more than 15 years now, and is still going strong.